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Smart site 2.0

Images – integrate and change

Images are an important part of websites. Below are some general notes on images and then a step-by-step guide to embedding images – for banner images and general images.

General information

Picture name

When naming the images, always ensure that the spelling is correct. Special characters and umlauts should be avoided and written out in full, as the computer changes them and browsers may not be able to display these changes. In addition, the image names should be written in lower case, as there may also be differences in browsers when reading the image URL.

Example:  multi-family houses.jpg → multi-family houses.jpg

Note:
You should also pay attention to this spelling if you include images in the source code. If the image is not displayed correctly, the error may lie in the spelling of the name or format, for example.

Alt text

The alt text gives search engines such as Google an indication of what can be seen on an image.
If the image cannot be loaded or the image format is not supported by the web browser, the stored text is displayed instead. In addition, the old text is read aloud to visually impaired people by online speech output programs (text-to-speech), which on the one hand ensures accessibility and on the other hand allows the listener to understand what is actually being shown.
What is shown in the picture should be made clear in as few words as possible (max. 5-6). Examples are “Miniature house”, “detached house with garden”, “modern living room”.

Image size and format

The general image size and the corresponding format always depend on the purpose for which the image is to be used.
For banner images, images in texts or images of partner logos, awards, etc., the .jpg or .jpeg file format is usually recommended
Exception: If images or logos have so-called transparencies (the image crop is larger than what is actually displayed, as areas are transparent), these must be saved as .png!
Banner images should ideally not be larger than 200KB.
Images, partner logos, awards etc. should ideally be smaller than 100KB.
The following generally applies: The file should be compressed as small as possible so that the image quality does not suffer! Nevertheless, always keep the loading time of your page in mind.
Programs such as Photoshop or GIMP are best suited for the correct image cropping and the most ideal compression.

Picture examples – step by step

To edit the banner images on the start page, click on Layout / Designin the menu bar.

Layout / design in the menu

Then click on Bannerin the left-hand menu bar. If you have a single banner, select Individual. If you have several banner images in a slider, select (see right) Banner change.

Banner change for images

If one or more banner images are already integrated, you can remove them using the small trash can (in the top right corner of the image).

If you want to upload a new image for Individual or Banner change , go to “Select file”. After you have selected a picture from your computer, click on “Upload”.

Hint: Please note that the banner images should ideally not be larger than 200KB (kilobytes), otherwise the page loading time will be affected. The .jpg or .jpeg format is ideal here.

The banner images should be cropped to 1920 x 600 pixels for Premium Template 5. Please note that the layout may vary depending on the premium template. If you are unsure about the right size, please ask.

Under “Edit alt text”, describe what can be seen in the image in a maximum of 5 words. You can find more information about the function here.

When changing banners, you also have the option of setting the image change and transition times.

To edit the banner images on the start page, click on Content / Outline.

Then select the subpage on which you want to integrate an individual banner image from the menu structure on the left.

Next to the “Create new content” field (positioned below the “Settings”), select “Custom” in the drop-down field for “Banner”.

Smart Site banner image start page

A pop-up window appears in which you can select a file again and then upload it.

Upload individual banner image to start page

The banner size of the subpages in Premium Template 5 is 1500 x 400 pixels and here too, no larger than 200KB and in .jpg or .jpeg format.

Please note that the layout may vary depending on the premium template or that the options are limited! If you are unsure, our support team can help you.

However, there is no option to store an alt text here.

If you do not use CloudImage for image optimization on the website (because you have not booked an SEO package or have not agreed to its use), integrate the images using the normal text editor.

To do this, go to the menu via Content / Outline, on the left in the tree structure to the corresponding page and the content field in which you want to insert the image. Use the “Maximize” button Update to open the entire control panel.

Go to the place in the text where you want to insert an image. Then click on the Add image button in the control panelInsert picture .

A new window appears in which you click on “Search server”:

Image properties

This takes you to the media library, where all your images are stored (preferably sorted into folders to make them easier to find):

Fileupload CKFinder

If you would like to upload a new image to the media library, select “Upload”.

If you then want to change the image name, click on the corresponding image and in the new view click on “Rename” (above the image). Enter the name in the next field and confirm with “OK”. Read more about correct image naming.

Click on “Select” (above the image) to select the desired image and return to the first window.

You must now adjust the image size here. A format of 2:3, i.e. 300 x 200 pixels or possibly 400 x 220 pixels, is best suited.

Even if you can adjust the image size afterwards, we recommend that you crop the images beforehand and compress them to an appropriate size. This prevents the loading time from being affected. Find out more here.

The images are first placed to the left of the first line of text:

Image inserted flush left

However, you can place the images to the left and right of the text. Simply click on the image and then on the left or right Text right-aligned position.

After you have saved via the disk smart site Save Symbol disk and emptied the “website cache” empty smart site cache , you can view the result on the website. If you are not satisfied with the distance from image to text, please contact our support team.

We also recommend that you maintain the alt text of your images. This is entered via the image, either directly when inserting in the dialog above, or subsequently. For the latter, click on the image for which the alt text is to be entered, expand the control panel Update and click on the image icon Insert picture. In the pop-up, you can enter the alt text under “Alternative text”.

Once you have inserted the text, please save and do not forget to clear the cache so that the changes are applied!

If you have approved the use of Cloudimage for image optimization as part of our search engine optimization, then our SEO team has already integrated the images into the SEO texts. To ensure that the images are delivered optimized, we extend the image paths with two link snippets.

Here you will find instructions on how to integrate your own images into the texts with Cloudimage or how to replace existing images:

Instructions for image optimization with Cloudimage

Please note that the instructions in the PDF refer to the new Cloudimage version. If the structure in the instructions does not correspond to the one used to integrate your images into the smart site, you are probably still using the previous version. In this case, please follow the instructions below:

To begin with, the images are selected and inserted using the image icon on the smart site control panel as described in the previous section “Images in the text without Cloudimage”. However, the next steps differ from the rest of the process.

In addition to the image link, we use a link from CloudImage that determines the size and resolution of the images and an additional HTML element so that the alignment is also displayed correctly. To ensure that the information in the link and HTML also works, onOffice employees add the corresponding styling to the code.

Hint: This also means that the size specification stored in the CloudImage link is applied uniformly for all images! If you mainly have images in the same format (large images in your example), but also want to insert other (smaller) images, you must integrate the smaller images as described in the chapter “Images in the text without CloudImage”!

If you want to add images optimized with CloudImage, you must do this in the source code of your page. After you have inserted an image (as described in the previous chapter), you must expand the control panel (if necessary, click on Update ) and switch to the source code Show source code .

You get the following view:

Insert image from Cloudimage

In addition to the image source (src=”https…”), an automatic alignment and the height and width of the CMS are specified as styling (marked yellow in the example below):

Cloudimage image, resize

For the CloudImage link to work, the styling specified by the CMS must be deleted or replaced. The easiest way to proceed is described below.

Below is an example of how CloudImage is integrated by onOffice:

Image from Cloudimage

Very wide images are used in this example, which is why we have specified 1110 x 370 pixels as the size in the CloudImage link (starting with https://acnaayzuen … to /q90/). Search for this module on a page where the SEO team has inserted images.

  1. Copy it and place it in the source code where you have already integrated the new image via the media library.
  2. Now copy the image link from the image that you previously inserted via the media library (from https://cmspics … to .jpg) and insert it where the link from the previous image is shown in the module above.
  3. Now delete the part of the image that you previously generated via the media library:
  4. If you want to insert the image to the left of the text, leave the block as it is.
  5. If you want to insert the image to the right of the text, replace the “content-image-left” with a “content-image-right”.

The images are positioned accordingly thanks to the styling that the colleagues have stored in the code.

Hint: If you know the image name of the new image from the media library, you do not even need to insert the image first via “Images in text without CloudImage” and can save yourself steps 3) and 4). Then you only have to copy the CloudImage module from the source code of another page, paste it into the source code of the desired page and location and (if the images are in the same folder) change the actual image name to .jpg.

Now save the changes via the disk smart site Save Symbol disk and clear the “Website cache” empty smart site cache .

After you have reloaded your website, you should be able to see the result on your page.

Partner logos or awards for the start page are created for you on special subpages of onOffice in the smart site 2.0 and integrated accordingly in the HTML code so that they are positioned correctly on the start page. If you want to exchange images here, you must exchange them completely via the source code, as elements in the tile boxes are created differently from the usual images in the texts.

In the menu via Content / Outline, select the page in the tree structure on the left for which you want to adjust the images. The page for partner logos is usually labeled as “Partner” or “Tile Box Partner”.

Partner page

If you want to customize awards, search for “Awards home page” or “Tile box awards”.

The partner logos are either integrated in separate content fields or all in one content field.

Hint: Don’t be confused by the appearance of the content fields, just because no preview of the image is displayed does not mean that nothing has been entered in the field! Here is an example between the view in the Gleidrung and from the start page:

Logo in the web view

You can expand the editing field via the button Update  and click on “Source code” Show source code :

Change logo

The yellow marker at the top of the source code is the URL of the partner logo. This is made up of the path to the media library, your company name (blacked out here), the folder in which the image is stored and finally the image name itself. If you have saved the new image in the same folder in your media library, you only need to change the last part of the link, the image name.

Attention: You must pay attention to the file format in which the image is saved! A .jpg format is not a .jpeg for our CMS. Therefore, always pay close attention to the ending and correct spelling in the link, otherwise the link is incorrect and the image/logo will not be displayed!

Please also pay attention to the cropping of the images. In the example above, the Immobilienscout24 partner logo displayed on the homepage has a size of 270 x 200 pixels. The size of the display may vary depending on the premium template!

Hint: Images that are larger than those shown in the example are compressed by the CMS to the required size. However, the original file size of countless kilobytes or even megabytes is then stored in your media library. If this happens with a picture, it may not be noticeable. However, if you have saved too many images with too large a file size on the website, this will slow down the page load time enormously: Not only does the user-friendliness suffer, but you also risk a lower ranking in the Google search results and, in the case of a previous SEO package, undo the optimizations of our colleagues.

To be on the safe side, always ask onOffice for the correct size so that the images can be cut exactly to size in an image editing program!