Google Analytics
Analyzing and evaluating data correctly are fundamentals of successful online marketing. Optimize your website with the help of Google Analytics: Google Analytics allows you to analyze and interpret the traffic of your website.
Use the various functions of Google Analytics and examine, for example, the origin and dwell time of your visitors. Get information about whether your visitors come to your site via a search engine or, for example, via a link from another website. Also, always keep an eye on visitor numbers and evaluate whether your expectations are being met in terms of visitor behavior.
Through the “Google Analytics App” in smart site 2.0 you get the possibility to integrate the code for the tool Google Analytics into your website.