Entry
Dashboard
Contacts
Properties
Email
Calendar
Tasks
Acquisition Cockpit
Audit-proof mail archiving
Automatic brochure dispatch
Billing
Groups
Intranet
Marketing Box
Marketplace
Multi Property module
Multilingual Module
onOffice sync
Presentation PDFs
Process manager
Project Management
Property tracking
Property value analyses
Enquiry Manager
Showcase TV
Smart site 2.0
Statistic Tab
Statistics toolbox
Success Cockpit
Time Tracking
Address from clipboard
Text block
Customer communication
External Tools
Favorite links
Calculating with formulas
Mass update
onOffice-MLS
Portals
Property import
Quick Access
Settings
Templates
Step by step
You are here: Home / Extras / Customer communication / Newsletter / Newsletter - Double opt-in / opt-out
Customer communication
Newsletter – Double opt-in / opt-out
In order to avoid problems due to unwanted email newsletters, you should use the double opt-in procedure for newsletter ordering.
The newsletter is ordered as before with the macro “_Newsletterlink” (or via the contact data completion form, withdrawal, etc.), but then a confirmation mail is sent first, in which the owner of a mailbox confirms that he wants the newsletter.
The confirmation of the newsletter order is done by clicking on a link in the confirmation mail – there is no choice between “I want to receive the newsletter” and “I don’t want to receive a newsletter”.
By clicking on the link, the customer is directed to the confirmation page and the newsletter is ordered.
In addition to the previous status (No information, Yes, No, Canceled) for the newsletter in the basic contact settings, there is now “Double Opt-In pending”.
The ordering of a newsletter, the sending of the confirmation mail and the confirmation of the order is stored as an activity in the contact record.
Inhaltsverzeichnis
Enable Double Opt-In
The prerequisite is that you have created an email template for the confirmation email. You can use the CKEditor to create a link in the template that contains the macro “_Newsletterlink(doilink)” as the target / URL.
Important: The parameter in brackets must be specified, otherwise only the normal “Order Newsletter” link will be deposited.
The newsletter double opt-in procedure, DOI for short, is called up in the basic settings in the category Newsletter activated.
Subscribing and unsubscribing from the newsletter is done with the macro _Newsletterlink. The parameter (doilink) is only specified in the email template for the order confirmation: _Newsletterlink(doilink).
Afterwards 3 further setting options appear:
- Email template: Here you select the email template for the confirmation email. The email template must already have been created and contain the macro _Newsletterlink(doilink). You can find a suitable template under Edit → Templates / Files in the folder oO – Templates with company colors in the Email templates tab.
- Confirmation page – title: Title of the website for the confirmation of the newsletter order.
- Confirmation page – text: Text of the website for the confirmation of the newsletter order.
Opt-Out
If you offer your customers the option of subscribing to your newsletter via double opt-in, you are legally obliged to also offer an uncomplicated option to unsubscribe (double opt-out) in every newsletter you send out. This ensures that the customer retains control over their data at all times and can easily remove themselves from the newsletter mailing list if necessary. The unsubscribe function should be clearly recognizable and easy to use, ideally via a prominently placed link at the end of the newsletter. This option is also made available via the macro”_Newsletterlink”.
Compliance with this requirement is not only a legal necessity, but also a sign of professionalism and respect towards your subscribers, which can have a positive effect on customer loyalty.
